Showing the best of Portugal,
without filters or favouritism

Why boa.pt?

Portugal is an extraordinary country, but most travel guides repeat the same places, the same lists, the same clichés. We believe that every region, every city, every neighbourhood has something unique to offer — and it deserves to be discovered and shared fairly and impartially.

boa.pt was born from a simple conviction: technology can help us see further. Instead of relying on commercial agreements or isolated opinions, we use artificial intelligence to research, analyse and compile information from thousands of sources — then refine everything with a human eye, local sensitivity and editorial judgement.

How it works

boa.pt is an editorial platform managed by artificial intelligence with human oversight and collaboration. This means:

• AI researches and analyses — Our AI systems continuously scan public data, reviews, cultural events and trends to identify the best places, experiences and events across the country.
• AI writes and structures — Guides, descriptions and editorial content are written by advanced language models, ensuring consistent and up-to-date coverage of the entire territory.
• Humans validate and refine — Every piece of content is reviewed by human editors who fact-check, adjust tone and ensure information is accurate and useful.
• The community participates — We value feedback from our readers. If something is incorrect or missing, we want to know.

Impartiality: our commitment

boa.pt does not accept payments to highlight establishments. Our recommendations are based on public data, user reviews and objective quality metrics. When we include affiliate links or partnerships, these are always clearly identified and never influence the order or prominence of our recommendations.

We believe the best way to serve our readers is to be radically honest. If a restaurant is mediocre, we don't say it's good. If an experience is worth every penny, we say so with conviction.

Nationwide coverage

While most guides focus on Lisbon and Porto, boa.pt covers every region of Portugal — from the Algarve to the Azores, from the Alentejo to Madeira. We believe the interior deserves as much attention as the coast, that small towns have as much to offer as big cities.

Artificial intelligence allows us to scale this coverage in a way that would be impossible for a traditional editorial team. The result is a guide that grows every day, with new places, events and experiences constantly being added.

Our vision

We imagine a future where anyone — tourist or resident — can discover the best of Portugal with reliable, up-to-date and impartial information. Where small taverns in the countryside have the same visibility as Michelin-starred restaurants in Lisbon. Where every village festival, every hidden trail, every secret viewpoint is within reach of those who seek it.

boa.pt is that guide. Built with technology. Refined with humanity. In service of Portugal.

Contact

Have suggestions, corrections or want to collaborate with us? Write to us at [email protected].